Need to sell your home as quickly as possible and for the best price? Have you considered home staging? If not, you definitely should. With the proliferation of TV shows that highlight carefully staged homes, buyers’ expectations have increased. Homes that are staged sell faster than homes that aren’t staged. Why wait around for someone to see the potential in your home when you can reveal it through some simple staging methods?
WHY STAGING HELPS BUYERS
Many buyers have trouble visualizing a home the way it could be for their family. If your home has clutter and personal knickknacks and photos throughout, it may be difficult for the buyer to see the house as their future home. Removing excess furniture and giving each room a clear purpose can really make a difference. According to the National Association of Realtors® Home Staging Report, homeowners should always do the following before putting a home on the market:
- Thoroughly clean the home.
- Remove all clutter from the home.
- Repair any aesthetic issues.
- Remove any personal photos and memorabilia.
- Make sure each room serves a purpose (i.e., a designated family area, eating area, guest room or master bedroom).
- Be sure not to neglect the outside of your home: pressure wash; blow the roof, driveway and decks; maintain landscaping and add colorful plants; create an outdoor living space.
HOW TO GET STARTED
Your real estate agent can help determine what needs to be accomplished to show your home in the best light. Disher, Hamrick & Myers’ agents are experts in the Charleston real estate market and know what buyers are currently seeking. They also have eyes trained to see what you may not. DHM is even the first real estate agency in Charleston to offer in-house virtual staging!
Here’s a real life example of something you might not consider would affect your home’s salability: a homeowner was a big fan of a local college football team and showcased sports memorabilia throughout the home. That particular team has some pretty big local rivalries and even seeing that school’s color and logo might cause a visceral reaction in fans of the other team, subconsciously giving them a negative vision of the home. Although you might not like fans of a rival football team, you certainly wouldn’t exclude them from buying your home! Simply removing the memorabilia made the home more welcoming to all and didn’t cost a penny.
If you and your agent decide to stage your home, put your focus on the following rooms:
- Living room
- Master bedroom and bath
- Dining area
HOME VALUE INCREASES
According to the NAR report on home staging, 25% of Realtors® believe that staging a home could garner a 1-5% price increase. 19% believe the price increase is closer to 6-10% or more for staged homes. The median cost of staging according to the NAR is $400. Think of it: in 2018, the median sales price in the greater Charleston real estate market was $266,500. That means a potential increase of $2665 -$26,650. That’s a minimum return of over 660% on your staging budget! And if your home is in downtown Charleston where the median sales price is over $1 million, your return is even greater.
DHM REAL ESTATE CAN HELP
At Disher, Hamrick & Myers in Charleston, we won’t leave you in the lurch when it comes to figuring out how to present your home. We know what buyers are looking for today and can guide you through the process with our real estate services. If you decide professional home staging is the right option for you, we can also refer you to a proven, reputable staging company. We’ll even help coordinate the staging process. For ideas on how to get started with staging, or to buy a home that works for you, take a look at some of our beautifully staged properties for sale.
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