When you list your Charleston home for sale with Disher, Hamrick & Myers, our experienced real estate agents perform personalized networking to sell your home as quickly as possible and at the best price. We employ tried-and-true marketing methods including open houses, print ads, direct mail and staging. DHM also recognizes that today’s savvy buyers overwhelmingly start their new home search and do much of their research online. According to the National Association of Realtors:
- 95% of home buyers use the Internet as an information source
- 51% of buyers found their home on the Internet
As a result, we employ a full-time Director of Marketing to supplement your real estate agent’s efforts. We also leverage the most important online resources to market your property. These online marketing strategies include:
Professional photography by a real estate photography specialist is the centerpiece of your listing. Aerial drone photography is included if your property is suitable for that. A graphic designer edits all images to present your home in the best possible light.
Your home will receive its own featured page on our responsive design website dhmrealestate.com, which has recently undergone extensive optimization to improve user experience and search engine results. Responsive design means our site is mobile-friendly and built to perform highly on all devices, from large desktop monitors to mobile phones and tablets. In addition to the photographs, a professional writer crafts a custom description of your home’s and neighborhood’s features utilizing the proper keywords and latest search engine optimization (SEO) techniques. When prospective buyers use our website to search MLS for a new home in Charleston, they see our agency’s featured listings — including you home — showcased first. Our website features prominent Calls to Action (CTAs) and numerous forms for capturing new leads interested in your house.
Dhmrealestate.com publishes new blogs a minimum of biweekly. Our blogs create a catalog of local items of interest, useful context and helpful real estate advice for you and other viewers. This regular fresh content is essential to online marketing. It draws additional visits to our website (and your listing) and improves search engine performance. If an aspect of your home inspires or relates to a blog entry, the blog will include a link to your individual property page. We promote new blogs on our Facebook and Twitter feeds and via email campaigns.
We broadcast your home’s debut on the market, open houses, price changes and other pertinent events to a list of over 1400 area real estate agents. The emails include links to your listing on our website as well as social sharing buttons. Then we track opens and clicks through to your home’s webpage for effectiveness.
Disher, Hamrick & Myers recognizes the importance of social media in everyone’s daily lives and maintains an active presence on the most relevant sites. Announcements made via email are also posted to the Disher, Hamrick & Myers Residential Facebook page. In addition, we create and run paid ads including carousels and videos which reach thousands of additional viewers. These ads target the locations, income levels and interests of people we believe will be attracted to your home, increasing their effectiveness. We then track views and engagement to tailor the campaigns’ success. Our Facebook feed is also accessible from prominent locations on our website, further increasing views.
DHM adheres to the premise that our Facebook feed should be mostly entertaining and educational, not a hard sell. We publish helpful advice and interesting items of local interest in addition to notices of our listings. Posts are timed to the instances when target viewers are online. We promote audience interaction and actively encourage viewers to become followers and “Like” our business page. We seek only organic followers and do not artificially inflate our numbers with paid followers. Our Facebook page drives traffic to our website and vise-versa.
We publicize new listings, open houses, price reductions, blogs and similar announcements via our Twitter feed.
We subscribe to enhanced Realtor.com listings, allowing us to feature your home with more than just the standard MLS-fed details. These enhanced listings include additional photos and a more complete description of your home. We announce open houses, create eye-catching rotating titles, and link to your home’s unique webpage. Our online marketing department and agents monitor leads around the clock to ensure quick follow up.
ZILLOW & TRULIA
Disher, Hamrick & Myers focuses our third-party website efforts on the top three searched real estate sites: Realtor.com, Zillow and Trulia. Our agents have complete profiles on these sites to make your listings stand out and increase the likelihood that a viewer will click through to your listing. We also monitor leads to ensure timely responses.
Videography is the latest trend in online marketing to increase conversions. The dhmrealestate.com home page prominently features video, as does our Facebook feed and select email campaigns. Your home may be featured in a professionally shot and edited video, including drone photography. These videos are embedded on your listing’s webpage and the Disher, Hamrick & Myers YouTube channel, featured on the homepage of our website, added to your MLS listing and publicized via email, Facebook and Twitter campaigns.
Our Charleston real estate agents actively procure online reviews on the most influential websites. These include Realtor.com, Zillow, Trulia, Yelp, and Google+. We provide a webpage with links to all of these sites so clients are able to post reviews from one easy location. Positive reviews increase the chances of your agent and property ranking high on search results and create social clout.